Next Big Design

Wednesday, August 13, 2014

Transform Big Data into Big Decisions at FT’14

If you had all the data in the world at your fingertips, what would you do to delight your customers?
- Andreas Weigend

Join Keynote Andreas Weigend, Former Chief Scientist, AMAZON and Director, SOCIAL DATA LAB - as he takes stage at (FT'14) Foresight and Trends Conference,  November 11 - 13 in Los Angeles, CA.  During his keynote-The New Consumer: Celebrating Individuals, Cultivating Relationships - Andreas discusses how the social data revolution impacts individuals, business, and society. As we move from a data-poor to a data-rich world, those who hold the questions trump those who hoard the data. 

Foresight & Trends 2014
November 11-13
SLS Hotel
Los Angeles, CA

Along with Andreas, FT'14  keynotes include:  

The Climate for Innovation
Mark Polson, Vice President, Marketing, Creativity & Innovation, Global Management

Organizational culture is difficult to change. By some measures, it can take nearly a generation, that can be up to seven to ten years. Creating the right climate for innovation is something that is much easier to accomplish to get faster results. This presentation will look at why companies need to innovate, what the difference is between climate and culture, how climate can be measured, and some best practices.

Structured To Get To "Yes"
Stuart Jenkins, VP Innovation, DECKERS

If innovation starts with "yes," why is everyone in the organization empowered to say "no"?  I believe that companies have a built-in structure which favors "no" and empowers nearly everyone to say "no." The real innovator's dilemma is building a leadership structure around innovation that balances the power and leans towards "yes."

Additional Keynotes Include:

Shifting Culture and Social Norms Through Media and Products
Miki and Radha Agrawal, Co-Founders and Co-CEO's, THINX and SUPER SPROWTZ

Street Food and Community Space
Brett Burmeister, Owner, Managing Editor, FOODCARTSPORTLAND.COM

And, many more!  

Download the brochure for full conference details:

Make sure to not miss The Off Site Kick-Off Cocktail Reception & Exploration Of Oblong Industries:  From Fiction to Reality: How the Technology Envisioned in "Minority Report" and "Iron Man" is Transforming Workplace Collaboration and Big Data Visualization- John Underkoffler, CEO, OBLONG INDUSTRIES.

Looking to take action on insights that will ensure your future success? Join us at FT'14, the leading place where revolutionaries gather to decipher insights and turn them into an actionable and strategic plan for future relevance.  Mention code FT14BL & Save 15% off the standard rate. Register today:


Foresight & Trends Team

Tuesday, August 5, 2014

How to Create a Comprehensive Brand Strategy

Your brand is not determined by a logo. Your brand is what people perceive or feel when they consume your content or buy your products. Your brand strategy is created by your core products, your mission, and the target audience you are trying to reach.

According to Business2Community, here are six steps to creating a comprehensive brand strategy:

Strive for Emotional Connections
You have to connect emotionally with your audience beyond the sale.  Business owners should have the goal of inspiring an emotional connection in their audience and really try to understand your customers and what they want from your company. Once you understand their needs, you’ll be able to identify how to strike an emotional connection with your target market.

Nurture Connections
Think about the companies that treat both their customers and their employees well. Companies like Costco thrived even during the recession, because not only does the company appeal to both lower and higher income consumers, but it’s earned a great reputation for how well they treat their employees.

It Must Reinforce Your Brand’s Message
Specifically, on social media it is easy to assume that posting a humorous photo or video will engage your audience. However, instead of being engaged, your audience might just end up confused if it doesn’t fit your brand’s message.

Measure Your Efforts
You have to measure results, monitor your campaign’s effect, and determine whether or not your strategy was successful. If people aren’t responding like you’d planned, then your campaign needs a makeover. The ability to be flexible and evolve with new strategies is the key to long-term branding success.

Solve Specific Problems
If you own a restaurant that specializes in artisan-style pizza, you must go beyond just selling good pizza. Maybe you pair pizza with specialty craft beer? Maybe the pizza ingredients are organic and your pizza boxes can be recycled as lunch boxes? Whatever your company chooses to highlight, it has to be unique enough to make you stand out from the millions of other pizza sellers.

Don’t Be Afraid to Spy

You should be aware of what strengths your competitor has, especially if they happen to be your weaknesses. Be aware of their successes and failures, how they compare to your own, and what you can learn from them. 

Monday, August 4, 2014

15 Inspirational Quotes from Design Legends

15 Inspiring Design Quotes
Explore more infographics like this one on the web's largest information design community - Visually.

Thursday, July 17, 2014

Uncover Latent Trends: Foresight & Trends Brochure Just Released

Calling all Brand Strategists, Designers, Futurists, Trend Spotters, Directors of Insight, Foresight, Innovation, Marketing, Market Research, and anyone charged with Future Planning - Uncover latent trends at 19th annual Foresight & Trends (FT'14), taking place November 11-13 in Los Angeles, CA. FT'14 unites the most forward thinking, creative and innovative people from across the globe to discuss macro trends disrupting how business gets done. We are thrilled to announce the release of the conference agenda and want to personally invite you.

Download the brochure for full program details:

FT 2014 has some can't miss sessions, including:

Featured Speakers:

·         Andreas Weigend, Former Chief Scientist, AMAZON and Director, SOCIAL DATA LAB
·         Mark Demich, Vice President, HYATT HOTELS
·         Denise L. Fletcher, Vice President & Chief Innovation Officer, XEROX
·         Mark Polson, Vice President, THE ESTEE LAUDER COMPANIES

And, hear how these leading companies are implementing trends and how you can utilize these trends to make strategic decisions for your business that will ensure commercial success.   Speaking Companies Include: HALLMARK CARDS, INC. » HERSHEY'S » WHOLE FOODS MARKET » TESLA MOTORS » THE DANNON COMPANY » DISNEY » COCA-COLA » GENERAL MOTORS » And, many more!

Exploration sessions:

Exploration sessions take you outside the conference walls and into companies and organizations that are leading the way in game changing technologies. These exciting field trips are limited to 20 people - so book early to secure your place!
 ·         The Institute for Creative Technologies where you will experience the latest in 3D, Virtual humans/avatar and immersive technologies
·         Jet Propulsion Lab which is the leading US center for robotic exploration of the solar system.
·         And, don't miss the Off Site Kick-off Cocktail Reception & Exploration of Oblong Industries 

Cross Pollination:

Foresight and Trends unites people across functionalities, cultures, boarders and disciplines. Find out how FT'14 is relevant for you: Download the agenda to see the speaker faculty along with full detail on Exploration, Contextualization, Vision, and Skill Building sessions which cater to the specific needs of YOUR role:

·         Market Research and Insights
·         Innovation
·         Trends and Futuring
·         Brand Strategy and Design
·         Marketing and Strategy

Join leading executives across functions and industries and discover how to make strategic choices for your business using trends to dictate how you PLAY to WIN.

Mention code FT14LII & Save 15% off the standard rate. Register today:

Foresight & Trends Team