Next Big Design

Wednesday, October 1, 2014

Who knows you better than yourself? Amazon and Nike to name a few

Open up Amazon. Immediately suggested items pop up based on your profile and past purchases. Open up any website. Ads pop up based on your previous Internet searches. Open up an item purchase page, and suggested complementary items are found just below.

Years ago, I thought customizing your Nike’s was outlandish, but now, it seems the Internet is being customized for me. It it amazing how tailored the Internet has become to enable users the most efficient and effective shopping experience. As if online shopping was not already convenient enough, we now have customized interfaces that narrow down to items of your interest with no effort on your part involved. So long brick and mortar; online shopping is paving the way with advancements day in and day out.


As data becomes more and more available, companies are taking the opportunity to take advantage of this and use it as a weapon for mass shopping. Not only does this customized interface make it easier for you to shop based on your [assumed] preferences, but it also makes the consumer feel as if the brand knows them and increases brand loyalty. This type of customized experience, known as prescriptive personalization, is becoming more and more popular as online retailers compete for the huge online audience that will only continue to expand.

This type of assumed personalization does can become a bit scary when it begins to predict our life. Think: Target…pregnancy.. ring a bell? How futuristic did that sound and that was only back in 2012 when Target was able to predict a teen’s pregnancy using purchase history and predictive analytics? While it can become a bit daunting to know the internet may be better at picking your preferences and knowing about your life than you do yourself, it is only fair for them to do with the abundance of publically available free data.

The topic of customization has continued to take forefront in the consumer world for many years now. I am interested to see how this continues to develop and impact our purchase decisions.



Janel Parker, Market Research Consultant at SKIM, an international consultancy and marketing research agency, has a background in Marketing and Psychology from Cornell University. Her previous experience at a social media agency combined with her knowledge from SKIM provide for a unique understanding of the relationships between social media and marketing. She can be reached at j.parker@skimgroup.com

Tuesday, September 23, 2014

Learn to Successfully Implement Trends at FT’14

Challenge the status quo and ensure your commercial success at The Foresight and Trends conference. The FT'14 experience is designed to create a clear link between foresight & action. The program incorporates a variety of learning styles that will allow you to maximize your investment.

Foresight & Trends 2014
November 11-13
SLS Hotel
Los Angeles, CA


Download the brochure for full conference details: http://bit.ly/1r4boKZ

Experience the antidote to conventional conferences through these unique learning styles:

  • CONTEXTUALIZATION: See how companies are translating trends into opportunity through ground breaking case studies. Hear about successful real world application of trends from companies such as The Coca Cola Company, Tesla Motors, Yahoo!, General Motors, Lowe's Home Improvement, Universal Music Group,  Walt Disney International, Campbell Soup Company, Lululemon, Chrysler Group, Whole Foods Market, The Hershey Company, Hyatt Hotels, Xerox, Hallmark Cards, The Dannon Company, and many more... 
  • EXPERIENTIAL:  Takes you outside the conference walls and into the heart of innovative organizations that are creating the future. Stimulate your mind by joining us for the tour of University of Southern California's (USC) Institute for Creative Technologies and experience the latest 3D, virtual humans/avatar and immersive technologies or at the Jet Propulsion Laboratory, Managed for NASA, JPL is the leading U.S. center for robotic exploration of the solar system. And, don't miss the Kick-off Cocktail Reception at Oblong Industries, who are mastering the Technology Envisioned in "Minority Report" and "Iron Man", hear how it is already transforming workplace collaboration and big data visualization.
  • VISION: Uncover what's next through visionary keynotes. From understanding the new consumer, to empowering your organization to say "yes" to innovation - FT'14 Keynotes will cover trend implementation from A-Z. Learn the secrets of successful CEOs, leading brands, and innovators who have hunted and captured new opportunity. Speakers include former Chief Scientist of Amazon, Andreas Weingend, VP of Innovation at Deckers, Stuart Jenkins, VP of Global Management Strategies at The Estee Lauder Companies, Mark Polson, and other leading global visionaries.
  • IMPLEMENTATION:  Allows you to be hands-on through innovative workshops. Learn how to translate trends into commercial opportunities by participating in workshops from leading actioners. Take advantage of sessions like Why 2020's Strongest Brands & Companies Are Already Using Wellbeing As a Core Strategy by Tom LaForge, Global Director, Human & Cultural Insights at The Coca-Cola Company and Renee Moorefield, PhD, CEO, Wisdom Works Group


Find out how FT'14 is relevant for you: Download the agenda to see the speaker faculty along with full detail on sessions: http://bit.ly/1r4boKZ

Through active participation you are exposed to a wide range of expertise and knowledge that you will not find anywhere else. At the Foresight and Trends conference you will synthesize trend themes and leave with an action plan for capturing new opportunities. 

Join us in Los Angeles, CA November 11-13. Mention code FT14LI & Save 15% off the standard rate. Register today:  http://bit.ly/1mJncRT

Engage with FT’14 Online:

For an indepth look into the important of foresight and trends in business today, read our recent interview with Yvette Montero Salvatico, principal at Kedge and Frank Spencer, principal and founder of Kedge: http://bit.ly/1qUQf4F

For a taste of last year's memorable FT experience, watch our variety of though leader interviews and conference sessions on the Foresight & Trends YouTube Channel here: http://bit.ly/XhXet8 

Cheers,
Foresight & Trends Team


Friday, September 12, 2014

Key Design Takeaways from the Apple Watch

On Tuesday, the much-anticipated Apple Watch was finally revealed alongside the new iPhone 6.  It’s easy to dismiss this as just another new tech product launch in an overly crowded market, with other companies like Samsung, LG, and Motorola who have already made their mark in the space.  But, don’t be so easy to judge - if you look closely at the Apple Watch, you can see the tech giant executed some seriously innovative ideas that are set to impact the future of technology design.

Here are some key design takeaways from the Apple Watch, according to Fast Company:

Security Over Ease Of Use: Apple talked a great deal about payments in their launch presentation- how NFC (or near field communication) chips in their new iPhones and Apple Watch will enable you to make a credit card payment by holding your phone or watch against a payment plate. But, it’s not that simple - if it were this simple, you could check out with a wave of your hand. Apple is still having you confirm every payment with the iPhone's Touch ID thumbprint sensor. This extra step will mean that paying for things won’t be as simple as making a gesture and credit card companies will have to continue keeping a close eye on card security.

Customizable Products Are Here to Stay: The Apple Watch can be customized a many different ways including the band, the hardware, and the digital watchface. And, Apple isn’t the first electronics company to offer a mass customizable product, but it has been a one-size-fits-all company. For over 10 years,  the company’s has offered a product in a small handful of colors. The Apple Watch admits that a few colors is no longer enough because it’s no longer just an electronic – it’s a fashion statement.



Gadgets Get Luxurious: Apple has released its first product made of gold. Not just gold paint (like the Kardashian phone) but 18-carat gold around the bezel.  As our gadgets become fashion accessories--and in this case, jewelry even--they will naturally adopt the glitzy materials used for centuries in those fields.

Digital Can Be Intimate:  Apple’s most surprising feature of their new watch called “Digital Touch” connects us on a very physical, intimate level.  By accessing your contacts, you cannot just message them, but draw them a quick scribble, send them a series of taps, even share your heartbeat, which will pulse away on their wrist. 


About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.   

Tuesday, September 9, 2014

What Does Your Logo Say About Your Business?

A truly great company logo becomes synonymous with its identity. For instance, McDonald’s golden arches, Apple’s apple, Coca-Cola’s cursive typeface, Nike’s swoosh and all of those iconic brand images stuck in your head. But what does a logo say about your company? 

Check out this infographic designed by 123Print about what a logo means to a company


What Does Your Logo Say About Your Business?

by 123Print.