Next Big Design

Friday, February 27, 2015

MUSE Newsletter: Lost in Thought with Nathan Iverson

FUSE Muse
February 27, 2015 | Nathan Iversonsocial links

lost in thought with
Nathan Iverson

EVP, Design Director, Deutsch LA

I’m inspired by all of it.

To me, brilliantis simplicity.

My favorite app is a podcast app.

When I’m having a creative block, I drive around. It’s why I love LA so much.

The funniest thing that ever happened to me was talking with Thom Yorke over chips and salsa.

My favorite brand is Acne.

My favorite ad campaign is Mini Cooper’s.

Favorite color is grey.

My dream project is brand management on Nike ACG or Patagonia.

The best advice I ever received is “there is always pizza around the corner.”

The very next thing on my to-do list is get some sleep.

Dream collaborator is Eli Broad.

I think the Kardashians are not cool.

At least once, everyone should look up.

The best way to unwind after a long day is surf.

The smartest person I’ve ever worked with is my father Lee Iverson.

I’m looking for but can’t find ski boots that don’t hurt.

If I had a one year sabbatical, I would write.

The most overused word in meetings today is integration.

I can¹t wait to connect at FUSE 2015.

At the moment, I¹m obsessed with early eighties Porsches.

As of now, I¹m totally over joggers (the pants).

I¹d define my personal style as reduced.

My tools of the trade are a black Sharpie and a Mac.

The biggest thing that has changed since I started in the industry is speed.

I¹m happiest when I’m moving on a board or bike.

I lead by being optimistic.

I wish I could draw.

I¹m proud that I work hard.

My playlist is eclectic.

You can usually find me cleaning.

The last stamp on my passport was Portugal.

The next stamp on my passport is Italy.

When I look back on my career I see friends and fun.

I still hope to write a movie (so cliché I know).

Find out more about his participation in FUSE 2015 arrow © 2015 IIR Holdings, LTD. All Rights Reserved.

Monday, February 23, 2015

5 Ways to Embrace Creative Failure

“Creativity is often portrayed as a lightning bolt that strikes without warning, leaving a sudden burst of ideas in its wake,” according to Josh Linkner of Forbes. But, that’s not how it really works.

Success when it comes to creativity does not come easy. Only those who strive to reach to the very top of their career find true success and accomplishment. As designers and brand strategists in a creative line of work, you strive for success in your projects, brands, and companies every single day. But the reality is, everyone fails, even you. In order to succeed as a creative professional in today’s competitive world, you have to make mistakes along your journey to that brilliant finish.


Sadly, our society has been teaching an aversion to failure for many generations. As children, we were taught to follow the rules, that there’s only one right answer, and most importantly, not to make any mistakes. But, we need to stop feeding our fear of failure and embrace it and all the mistakes that come along with it.

Fortunately, with every mistake, comes learning and eventually, success. Learning how to handle your mistakes is a huge part of success. According to Design Taxi, here are some easy ways to handle failure:

Accept your mistakes. Nobody is perfect as humans by nature are flawed. Many creatives strive for perfection, but you must learn to acknowledge that you can make mistakes in your career. If you don’t recognize your mistakes, then you will never be able to identify what caused failure. 

Understand what went wrong. You must sit down and assess what went wrong and you can then analyze the situation. This is will help you in understanding what went wrong and how you can prevent it from happening again. 

Learn. Learn to take lessons from your past. Figure out why that lead to your previous failure and plan so that you don’t face any similar disappointment in the future.

Let it go. Let go of the past. Some people have a bad habit of recollecting disappointments throughout their lives. This not only takes away from your work, but it also hinders your future prospects

Don’t give up.  Stay determined. Some creative who fail at first, give up instantly. But, you should never give up as success takes time and effort.


About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

Friday, February 20, 2015

MUSE Newsletter: Lost in Thought with Jenna Smith

FUSE Muse
February 20, 2015 | Jenna Smithsocial links

lost in thought
Jenna Smith

Partner, Smith Design

I’m inspired by my family, my co-workers, and my clients.

To me, brilliant is attainable by anyone.

My favorite app is Sonos.

When I’m having a creative block, I read.

The funniest thing that ever happened to me was meeting my best friend Sarah

My favorite brand is Tesla.

My favorite ad campaign is Alexander Wang (for Print) & Geico (for TV) - at the moment.

Favorite color is the absence of (better known as black).

My dream project is branding & packaging for a line of products by Thomas Keller.

The best advice I ever received is be kind, for everyone you meet is fighting a hard battle.

My dream collaborator is Jessica Walsh.

I think the Kardashians are a family of muses for clothing designers.

At least once, everyone should watch the best of Will Ferrell SNL.

The best way to unwind after a long day is dinner with my family.

The smartest person I’ve ever worked with is a three way tie between my mom, my dad, & my husband.

I’m looking for but can’t find the matching sock.

If I had a one year sabbatical, I would go nuts.

The most overused word in meetings today is essence.

I can’t wait to be inspired at FUSE 2015.  

At the moment, I’m obsessed with Vince Brand pants.

As of now, I’m totally over posers with massive beards.

I’d define my personal style as classic with some hints of tomboy grunge (I love my dr. martens).

My tools of the trade are email, iPhone, and Google.

The biggest thing that has changed since I started in the industry is printing - we are now in 3-D, entering 4-D.

I’m happiest when I can do something that makes others happy.

I lead by perspectivism.

I wish I could surf.

I’m proud that Smith Design is experiencing a second generation growth spurt.

My playlist is LTJ Bukem & MC Conrad, Cage the Elefant, The Kooks, Biggie, Skrillex & Diplo, Soundgarden, Dinosaur Jr., John Lennon, Vance Joy, Sublime, Sia, and Jack White.

You can usually find me at work or hanging with my boys.

The last stamp on my passport was St. Maarten.

The next stamp on my passport is Iceland.

When I look back on my career I am optimistic about the future.

I still hope to become fluent in a second language.

Find out more about her participation in FUSE 2015 arrow © 2015 IIR Holdings, LTD. All Rights Reserved.

Wednesday, February 18, 2015

How Design Helps Us Relate to Each Other

People throughout the world have diverse priorities in life. Having differing loves and interests are what human beings unique; however it also can have the ability to make us feel different from another when in hindsight we are a lot more similar than we think. How people relate to each other can help to forge new relationships, solve problems and help in a motivational sense. Design has recently been seen as a tool for people to use in order to help understand one and other.

A recent Kickstarter project called Values is a deck of flashcards that has 58 core values that almost everyone shares. They represent ideas such as love, pleasure, sense of belonging, ambition plus many more. The cards have one value per card and are portrayed using the visual language inspired by Otto Neurath and Gerd Arntz. Before you say who on earth are they, you’ll have seen their work on most bathroom signs you’ve seen which gives an idea of the general design of the cards. For example, the card for ambition is a picture of a person (picture a loo sign figure) with a larger see through person around them. It is in essence, signifying the person wants to be bigger and better than they are already, showing ambition.

Cards and designs like these can be useful for relating to each other as people often can be quick to judge one and other. This can be in the workplace or socially; one little thing a person does, whether it be in a positive or negative sense, can influence another person’s view of them. Design helps to ‘make visible the invisible’ and though it may seem odd for people to sit and show cards of what they believe their strongest core values are it could be useful for understanding others.

The creator of the Values cards Genis Carreras believes they can be used as tools for getting to know each other by comparing what values people believe are most important. This way people may realize they in fact are more similar than they thought and could disprove their initial pre-judgment. This exercise could be useful for training days in the workplace or simply as a bit of fun between friends socially. By knowing another’s most important values could be useful for in the workplace for how colleagues work together.

Communication and being able to read each other and relate is incredibly useful for working together. The cards give a reference point as a mental image that can be remembered when interacting with others that may help you be patient with them or give you the confidence to speak up if you know how they may react.

These cards and other such as designs even as simple as picture cards that may be used by doctors to get better ideas of a patient can be used to better understand each other. I believe that using design based mental stimulation is a better way of discovering who you are personally. I believe that images are easier to relate to than simply choosing a word. Design can help to understand others that stops pre-judgments and can maximize the chance for better workplace or social interactions.


About the Author: Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at hkempe@IIRUSA.com.