The Wall Street Journal reports that manufacturers of laundry machines and soap are advocating that consumers use less detergent to properly clean their clothes. Citing that many consumers believe a "more is better" philosophy when adding detergent to their laundry; the machines and clothes may suffer.
How do you make consumers move to using less? Change the packaging.
Over the next few weeks, Procter & Gamble Co. plans to introduce easier-to-read plastic measuring caps for its liquid detergent brands, including Tide, Gain, Era and Cheer. The new caps will have more-defined measurement lines inside and bigger numbers that are staggered, not stacked, says Dawn French, P&G's head of laundry research and development for North America.
What other ways can package design contribute to proper use of a product?
Learn more: The Great American Soap Overdose