Thursday, April 15, 2010
JetBlue Updates While Staying True to Brand DNA #FUSE2010
At their 10 year anniversary, JetBlue is looking forward by following three rules:
2. Be Curious
3. Keep it Simple
JetBlue’s five brand values of Nice, Fresh, Smart, Stylish and Witty
Surprising to you?
To mark their 10 year anniversary, JetBlue decided to unveil a new tail design – from spelling out the word “ten” to using the Roman numeral for 10 – “X” and the team came up with a fresh, innovative pattern that departed from JetBlue’s traditional blue color and brought in orange – in a big broad way.
Be on the lookout for JetBlue's new website updates - super secret for now. Also, JetBlue's new enhancements will help customers get what they want when they travel - while staying true to JetBlue's core DNA.