Next Big Design: Jim Stengel: Marketing and Life.

Thursday, April 15, 2010

Jim Stengel: Marketing and Life.

From diapers to believing in an ideal.

He started with tattooed babies and his history at P&G. From there his journey to teaching (The CMO Experience) and to a rather large study he is conducting on the most engaging brands today (engagement is a valuable word). Then, he finished with an internal ad by Harley-Davidson which included this quote, "We believe what you sit on tells the world exactly where you stand." Nicely done.

Jim Stengel, you had me at hello.

We're now following (stalking) you at:

Aaron Keller

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