"Simple and engaging ways to bring your brand to life."
This one will be good.
If you look at the conference schedule, it appears she'll be competing with Kellogg's, Frito-Lay and R/GA during the 3:45 track at the FUSE Conference. My money is on Kim getting the largest head count, though. Just saying. Nothing against the others, as they do appear to be solid competition.
Anyone taking bets?
Here's why I'm willing to put cash on the barrel.
I had a discussion with Kim a couple weeks ago, and we couldn't stop talking about the interesting ways people were using Pinterest (if you haven't been pinning, I have to ask—what have you been doing with your life?). Later, when the conversation got serious, she referenced Agile Development as a way of working in a marketing department. If you haven't heard about it, here are some of the principles from Wiki:
Individuals and interactions over processes and tools;
Working software over comprehensive documentation;
Customer collaboration over contract negotiation; and
Responding to change over following a plan.
Anyone that speaks to the inner-workings of an organization's design culture is likely going to be keeping the front row seats warm. Culture is the core of any successful organization. And from what we've heard on the streets (grocery aisles?) of Minneapolis, the Mrs. Meyers / Caldrea culture is one to be admired.
So, while her topic seems to speak to the outward efforts of these brands, I am certain there will be a good bit on how to this culture has come to life.
If you're willing to bet, contact me.