Jason Foster, Founder of Replenish was definitely one of the stand-out speakers of Fuse 2012. The session was mentioned in write ups by Ologie, Richard Shear of The Package Unseen blog, and Julie Anixter of Innovation Excellence in their respective write-ups of the event. Claire Storrow of Webb deVlam wrote:
"This is not the usual design “jewel” like the Apple lozenge motif which you see on all their products as a brand touchpoint. This is a touchpoint with something deeper and altogether more human behind it; one of those reminders to stop and pay attention."
We wanted to bring an insider view of the Fuse experience to this, our online "stage," so check out the full session by Foster here:
Jason Foster Session from IIR USA on Vimeo.
Looking to hear more from Jason Foster? He will also be appearing at the upcoming Front End of Innovation EMEA conference.
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Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing, she may be reached at email@example.com